The streaming industry has evolved quicker than anyone predicted with the introduction of Kick suddenly. Now, there are new creators, big influencers, and even long-time Twitch stars who discuss the platform every day. Nonetheless, there is a question that is being reiterated in forums, social media, and search engines, and that is who owns kick?
This is an important question since policies, content regulation, monetization schemes and long-term stability of the platform are frequently driven by ownership. Thus, it is possible to learn more about the people and firms that stand behind Kick and make a decision whether this platform fits their values and missions.
Who Owns Kick: The Core Question
At its core, Kick is a contemporary livestreaming service and directly competes with Twitch and YouTube Live. Nonetheless, it was an instant success that has aroused the interest of who owns kick, particularly due to its high rewards and lenient content guidelines.
Kick is run by an Australian firm that goes by the name Kick streaming Pty Ltd. This business was registered officially in late 2022, just before the platform went public. In as much as the brand name itself is independent, the ownership structure is a more multifactorial narration.
Realizing that structure involves seeing more than what the site provides.
The Company Structure Behind Kick
A legal operator of the platform is Kick streaming Pty Ltd. There is however none that is in isolation. The company is also located within a larger corporate umbrella that indicates why Kick has been able to raise funding, infrastructure, and high profile streamer deals within such a short period.
The parent firm that has links with Kick is Easygo Entertainment Pty Ltd, an Australian entertainment group. Easygo has been known because of its success in online gambling business. Due to this relationship, a lot of talk regarding the ownership of kick will inevitably refer to Stake, the crypto casino brand developed by the same founders.
Such a common origin is why the two brands will tend to be discussed together.
Who Owns Kick and Why It Matters
The issue of ownership is important since it determines the direction of the platform. By the question who owns kick, people normally intend to know whether gambling interests impact streaming policies.
Gambling streams are permitted through Kick. In the meantime, Twitch blocked such similar content in 2022. In turn, due to this, the fact that Kick provided creators with freedom and a financial incentive made Kick an alternative to many creators.
Thus, ownership does not apply as gossip, but as business decision context, mod philosophy and long-term vision.
Founders Behind the Platform
Kick’s own documentation identifies two co-founders:
- Bijan Tehrani
- Eddie Craven
Both founders previously built Stake through the Easygo group. Their experience in scaling a global digital platform explains how Kick entered the market with confidence, capital, and technical stability.
While Stake and Kick operate as separate brands, the founders’ involvement connects them strategically. This connection fuels ongoing curiosity around who owns kick among creators and advertisers.
Who Owns Kick According to Official Records
Official Australian business filings show that Kick Streaming Pty Ltd operates the platform. Meanwhile, Easygo Entertainment Pty Ltd appears as its controlling shareholder.
Ownership inside Easygo splits between its two founders. One third belongs to a holding company owned by Eddie Craven. The remaining majority belongs to Bijan Tehrani. Therefore, while Kick does not belong directly to Stake as a brand, the same individuals control both companies.
This layered structure explains why many people searching who owns kick reach mixed answers online.
Is Kick Directly Owned by Stake?
The simple answer is no. Stake does not directly own Kick as a casino brand. However, the same founders built both platforms under the Easygo umbrella.
Think of it this way:
- Stake = gambling product
- Kick = streaming product
- Easygo = parent business group
Because these products share leadership and resources, their reputations naturally overlap. This overlap explains ongoing debate around who owns kick and why the topic continues trending.
Why Streamers Care About Ownership
Both the founders had developed Stake under the Easygo group. This is because of their experience in expanding a global digital platform, which has made Kick enter the market confidently, with capital, and technical stability.
Although Stake and Kick are two distinct brands, the presence of the founders makes them strategically linked. This relationship is the source of continuous questioning of the ownership of kick by creators and advertisers.
Who Owns Kick for Streamers and Viewers
The records of Australian business registration indicate that Kick streaming pty Ltd is in operation of the platform. Easygo Entertainment Pty Ltd is its controlling shareholder in the meantime.
The internal ownership in Easygo is divided between the two founders. A third is held by a holding company of Eddie Craven. The rest of the majority is affiliated to Bijan Tehrani. Thus, although Kick is not a brand of Stake per se, both companies are governed by the same people.
This stratified system is the reason why many individuals in search who owns kick give mixed responses on the internet.
Ownership Breakdown of Kick
| Element | Details |
| Operating Company | Kick Streaming Pty Ltd |
| Country of Registration | Australia |
| Parent Group | Easygo Entertainment Pty Ltd |
| Founders | Bijan Tehrani, Eddie Craven |
| Direct Stake Ownership | No |
| Shared Leadership | Yes |
| Gambling Content Allowed | Yes (regulated) |
The Role of Gambling Content
Kick has found a welcome among gambling streamers who were sent away by Twitch speech bans. Popular artists such as xQc and Adin Ross brokered big contracts shortly after their debut.
Nonetheless, gambling is only one type. In the meantime, Kick aggressively grows non-gambling communities. The objective of this move is to make the platform more than what it started as.
Nevertheless, gambling relationships continue to be the key focus of the debate as to who owns kick, particularly in the eyes of regulators and adverts.
Financial Growth Strategy and Power
The capital invested by Kick enabled it to enter into huge exclusivity agreements in a short time. Such speed raised eyebrows since new platforms do not scale that quickly.
Nevertheless, the momentum is explained by the fact that Easygo supports it financially. Stake had an advantage in infrastructure, payments and marketing as a result of experience in global operations.
Consequently, Kick was not a startup that ventured into the streaming market, but it was a challenger with a full fund.
Long-Term Outlook for Kick
Kick positions itself as a creator-first platform. It encourages openness, increased profits and limited limitations. The endurance of such a vision is subject to growth, control, and general confidence.
Success is not simply about ownership. Execution matters more. Nevertheless, the knowledge of who owns kick assists creators and viewers to make wise decisions.
Final Thoughts
Kick shook off streaming sooner than anyone cared. Its ownership set-up has been the source of its strengths and disputes. Although Kick is not directly related to Stake, both websites are shaped by the same founders via Easygo.
To the creators, Kick presents a source of income and freedom. Its gambling background, to critics, is a legitimate cause of concern. Neither view is wrong.
Ultimately, the awareness of the owner of kick also leaves the user at liberty to either accept the platform based on their values, content objectives, and future perspectives.
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