{"id":41121,"date":"2025-10-29T08:44:30","date_gmt":"2025-10-29T08:44:30","guid":{"rendered":"https:\/\/www.jbsagolf.com\/blogs\/?p=41121"},"modified":"2025-10-29T08:44:30","modified_gmt":"2025-10-29T08:44:30","slug":"beyond-appliances-partners-with-confiance-communications","status":"publish","type":"post","link":"https:\/\/www.jbsagolf.com\/blogs\/beyond-appliances-partners-with-confiance-communications\/","title":{"rendered":"\u00a0Beyond Appliances Partners with Confiance Communications"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Confiance Communications, a well-known communications agency that helps brands grow and build strong images, has taken charge of the PR mandate for Beyond Appliances, one of India\u2019s fastest-growing smart kitchen brands. This partnership will help Beyond Appliances strengthen its name in the Indian market and show how its smart products are changing the way people cook every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond Appliances is built on the strong foundation of Mukunda Foods, a leading company in commercial kitchen automation. The brand is bringing modern technology into Indian homes through smart kitchen products. Its popular products include the AI-powered Orion Kitchen Chimney, which has smart controls and even entertainment features, and the Dorado Convertible Hobtop, which can be used both as a hob and a cooktop\u2014offering more convenience and flexibility for users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this partnership, Beyond Appliances will have the whole communication and branding strategy carried out by Confiance Communications. The agency will be keen on narrating the brand story in a manner that will be easy, natural, and close to Indian families. The idea is to ensure Beyond Appliances is a brand to be trusted in the fast-expanding smart kitchen market in India. Confiance will use social media campaigns, publicity, and innovative narration to show how the technology of Beyond Appliances is simplifying and smartening the homes of the modern world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bushra Ismail, Founder and Chief Strategist of Confiance Communications, shared her excitement about working with Beyond Appliances. She said that Beyond Appliances is a perfect example of how advanced technology can be useful in daily life. Bushra added that this partnership comes at the right time, as many Indian homes are now moving toward smart kitchen products.<\/span><\/p>\n<p><strong><i>Confiance Communications has worked with several <\/i><i>well-known brands<\/i><i>, including:<\/i><\/strong><i><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Quorum Club<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leo Capital<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nutrabay<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turkiye Tourism<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salad Days<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transition VC<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bureau ID<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hoi<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PlanetSpark<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khyaal<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><strong><i>The agency has also partnered with <\/i><i>large companies<\/i><i> like:<\/i><\/strong><i><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TIL Limited<\/b><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ProcMart<\/b><span style=\"font-weight: 400;\"> (part of IndiaMART)<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Just Herbs<\/b><span style=\"font-weight: 400;\"> (acquired by Marico)<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<ol>\n<li><b>1<\/b><span style=\"font-weight: 400;\">. This diverse experience makes Confiance Communications a perfect partner for Beyond Appliances\u2019 growth.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li><b>2<\/b><span style=\"font-weight: 400;\">. Confiance will design PR campaigns to highlight Beyond Appliances\u2019 innovation, smart design, and easy-to-use technology.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li><b>3<\/b><span style=\"font-weight: 400;\">. The agency will also focus on showing how Beyond Appliances makes premium kitchen technology affordable and meaningful for Indian homes.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li><b>4<\/b><span style=\"font-weight: 400;\">. Bushra Ismail believes this partnership will help Beyond Appliances stand out as a leader in India\u2019s smart kitchen market.<\/span><\/li>\n<\/ol>\n<h2><b>Beyond Appliances Secures $4 Million Series A Funding<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Beyond Appliances, one of India\u2019s fastest-growing smart kitchen brands, has raised $4 million (INR 34.9 crore) in a Series A round led by Fireside Ventures, with participation from Dharana Capital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The funding will enable the company to expand its manufacturing operations, enhance its R&amp;D capabilities, and launch two new production units within the next year.<\/span><\/p>\n<p><em><b>Key Highlights:<\/b><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Funding:<\/b><span style=\"font-weight: 400;\"> $4 Mn (INR 34.9 Cr) led by Fireside Ventures and Dharana Capital.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expansion:<\/b><span style=\"font-weight: 400;\"> Plans to open 2 new manufacturing facilities (currently 4 operational).<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Focus:<\/b><span style=\"font-weight: 400;\"> Strengthen research and development to launch new smart kitchen products.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Availability:<\/b><span style=\"font-weight: 400;\"> Products sold via D2C website, Amazon, Flipkart, and retail outlets in Bengaluru &amp; Hyderabad.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Founded:<\/b><span style=\"font-weight: 400;\"> In 2024 by Eshwar K. Vikas and Rakesh Patil.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance:<\/b><span style=\"font-weight: 400;\"> Reports strong repeat purchases and steady monthly revenue growth.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top Products:<\/b><span style=\"font-weight: 400;\"> AI-powered Orion Kitchen Chimney and Dorado Convertible Hobtop.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Reviews:<\/b><span style=\"font-weight: 400;\"> Praised for design, innovation, and convenience in Indian kitchens.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Beyond Appliances continues to strengthen its position in the smart kitchen industry with innovative technology, strong leadership, and steady financial growth.<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Valuation:<\/b><span style=\"font-weight: 400;\"> \u20b977.2 crore as of August 2025.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Funding:<\/b><span style=\"font-weight: 400;\"> $6 million total \u2014 $4M (Series A, Aug 2025) and $2M (Seed, Nov 2024).<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Founders:<\/b><span style=\"font-weight: 400;\"> Eshwar K Vikas, Rakesh Patil, and Sudeep Sabat.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eshwar K Vikas:<\/b><span style=\"font-weight: 400;\"> Co-founder &amp; CEO, previously co-founded Mukunda Foods.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rakesh Patil:<\/b><span style=\"font-weight: 400;\"> Co-founder &amp; CTO, has experience with Tejas aircraft engines.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sudeep Sabat:<\/b><span style=\"font-weight: 400;\"> Co-founder, focuses on business growth.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ARR:<\/b><span style=\"font-weight: 400;\"> \u20b950 crore as of August 2025, aiming to double next year.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Founders\u2019 Shareholding:<\/b><span style=\"font-weight: 400;\"> Valued at \u20b938.4 crore (Nov 2024).<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With this new investment, Beyond Appliances aims to redefine Indian kitchen experiences, combining smart technology with practical usability for modern households.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eshwar K. Vikas, Co-Founder and CEO of Beyond Appliances, also shared his thoughts about this partnership. He said that as Beyond Appliances continues to grow its smart kitchen network in India, working with Confiance Communications will help them reach more people. He praised Confiance for its strong understanding of technology-driven brands and its experience with consumer products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eshwar also noted that this collaboration will demonstrate the way in which products of Beyond Appliances can provide homeowners with professional-level technologies in the kitchen. According to him, the partnership will assist the brand in reaching the new generation of technologically savvy homeowners in India who would like their kitchens to be intelligent, modern, and efficient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond Appliances aims at offering a solution to commercial kitchen automation and home cooking. Its products are packed with good performance, contemporary design, and ease of use. The brand does not just concentrate on technology but also on producing appliances that are for the Indian style of cooking. Cooking will be simpler, there will be smart sensors on the products, and each item will have its own customization possibilities, all of which are aimed at maintaining the classic flavor and touch of Indian cuisine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confiance Communications is reputed with creative storytelling and result-oriented PR strategies. The agency was established in 2019 by Bushra Ismail, one of the most reputable PR firms in India, and since that time, it has been collaborating with over 90 brands in India and internationally. It assists the companies in enhancing their media coverage and online presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The vision of both Beyond Appliances and Confiance Communications is the same and it is to simplify and make technology enjoyable to all. Their teamwork is not only product promotion but also informing people about the ease of daily living with the help of smart solutions in the kitchen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This alliance will have a significant contribution in the future of Indian kitchens as more Indian households embrace smart technologies. The partnership will allow more individuals to appreciate the power of smart cooking and its functions thanks to the experience of Confiance and the innovation of Beyond Appliances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This partnership marks a new chapter for Beyond Appliances. With Confiance\u2019s strong media network and storytelling skills, the brand is ready to reach new heights in awareness and customer connection. Together, the two companies aim to build a story that goes beyond selling \u2014 it\u2019s about inspiring smarter, simpler, and more enjoyable cooking experiences for Indian families.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Confiance Communications, a well-known communications agency that helps brands grow and build strong images, has taken charge of the PR mandate for Beyond Appliances, one of India\u2019s fastest-growing smart kitchen [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1299],"tags":[],"class_list":["post-41121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyond Appliances Partners with 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