One of the most respected sports in the world, golf, is using new technology to upgrade the experiences of players, fans and even venue owners. The latest report by MarketsandMarkets predicts the global digital signage market will reach $33.3 billion over five years, mainly growing thanks to uses in sports and entertainment. Because of these new developments, outdoor digital signage is positioned to make a big impact beyond golf clubs, tournaments and ranges.
Other than making the environment pleasant, outdoor digital signage is an inexpensive and easy way to interact with potential customers. The company is fast-changing the golf world by enabling locations to enhance their appearance while holding true to golf’s classic traditions.
Transforming Golf Venues
What were once green fields for golf have become locations for meeting friends or family while playing and enjoying entertainment. Outdoor digital signage is the right way to deliver these messages because it offers a dynamic way to communicate.
A main advantage at the moment is the ability to obtain real-time data. With updated tee times, up-to-date leaderboards and constant weather updates, outdoor screens help players and visitors stay informed. In place of traditional displays, updated weather-proof displays make sure everything is smooth and professional.
There are also advantages in navigation. Golf courts are bigger than most and are usually difficult for beginner golfers. Putting logos around the areas where people need to go, will point them in the right direction to the tee boxes, clubhouses and parking lots.
Engaging Fans at Tournaments
Digital displays outside golf tournaments play a big part in changing how fans enjoy the event. For people watching, it provides continuous updates and player information, so they don’t miss the most important parts of the game.
Also, tournaments give companies a major chance to sponsor events. Bright LED screens are used for showing phenomenal commercials or ads all through the event. In 2023, a Grand View Research report predicted that digital signage at sporting events would increase to $ 35.94bn by 2030.
Interactive displays add more play to tournaments. Fans can win prizes, try trivia or play games at gates and fan spots, making the event special and giving valuable information to the organizers.
A Tool for Golf Club Management
Both operating and marketing advantages can be gained by golf club managers from using outdoor digital signage. It allows communication to be simple by showing schedule plans, recent notices and reminders. Should there be changes due to weather, an alert can be sent to everybody almost immediately.
It excels in generating revenue too. By positioning high-contrast screens along the route, especially at the 18th hole, you can inform of happy hour hours, upcoming classes and special occasions to attract more customers.
How eco-friendly the designs are plays a big role as well. Instead of using regular flyers and posters, electronic screens allow clubs to lessen their waste and lower their printing costs. Thanks to their energy savings, modern LED displays support current sustainability goals.
Looking Ahead
Golf’s industry is going digital and outdoor advertising signage is set to play a bigger role over the following years. Visitors at golfing sites will notice interactive applications, advertisements for end users and promotions using augmented reality, mobile-in-device and digital interfaces.
Accepting outdoor digital signage in Bay area golf clubs and tournaments draws young people’s attention and it also retains the existing customer base. The result? Perfectly blending traditional and recent elements in the golfing calendar which is always being improved.
So, the best thing for golf clubs is to get this technology into their facilities now. Check out Unilumin’s outdoor signage which offers new solutions and can help enhance both your course and its events.