Let’s imagine: you send a package to a customer and before they open it, they’re amazed by the packaging. That is the reason using custom boxes is special. Stellar packaging gives your products a better chance of standing out for any kind of business. It’s important to focus on how your audience feels and remembers, not only on the delivery of a product.
Let’s find out how using custom boxes can boost your brand and remain memorable to customers.
They Play a Big Role
Most of us are familiar with the claim, “Don’t base your opinion of a book on its cover.” Still, this happens to most people. The same thing is true for the products you sell. Customers notice your packaging as soon as they obtain your product. If the present looks boring, that excitement will be missing.
On the positive side, boxes with attractive designs, vibrant colors and your brand unique traits can bring a smile to people the minute they see them. That’s what makes the unboxing stand out and be unforgettable.
Strengthen the identity of your brand.
Your packaging helps share your brand’s message. Consider that your brand is being represented by your product in someone’s home or displayed in stores. The logo, the tagline and the colors used on your custom box all ought to represent your company well.
If a company is eco-aware, its design is likely to be simple, with shades taken from nature and recyclable materials. However, outgoing and colorful brands may use vivid colors and unique style in their designs. The design of your packaging ought to reflect your brand beliefs and capture your customers’ interest at the first look.
Give your product an enjoyable and outstanding opening experience.
There’s no denying that unboxing something new is fun for everyone. Thanks to social media, more people are watching unboxing videos than before. When you use custom boxes, you get a great way to stand out.
Add in minor details to improve the game’s appearance.
- Thank you note with a branded message comes inside the box.
- Pick a custom tissue paper or insert in the colors that fit with your brand.
- A QR code that offers users a special price or shows them a look at what goes on behind the scenes.
Small surprises help customers think that their purchases are important and encourage them to share the experience on social media.
Stand out from Your Competition
There is strong competition in every industry. Then, how can your item be different from others in a store or during transport? Custom boxes!
Suppose you’re selling candles as your product. Enchant your customers by using black boxes with gold foil lettering, as opposed to standard cardboard for your shipments. That’s the way to make a product stand out in the crowd.
It makes it easier for customers to remember your brand by using custom packaging. People might skip the name of the candle, but the beautiful packaging will certainly be remembered.
Taking care of the environment and ensuring a sound company future is a WIN-WIN.
These days, people pay more attention to being environmentally friendly. You can display your concern for the Earth by packaging products in custom boxes made from environmentally friendly materials. In addition, it makes your brand look up-to-date and ethical.
Switching to recycled materials, natural inks and less complex designs lets you support the earth and attract customers who like your values. This situation benefits everyone involved.
Improve Customers’ Perception
Being able to offer top-quality products, no matter how basic, usually makes people feel good. Using custom packaging can boost the upmarket feel of your company.
As an example, if you offer handmade soaps. Plain plastic wrapping can be replaced by putting the gifts in a unique box that shows your brand’s logo and nice patterns. That $10 bar suddenly appears to be as luxurious as a $20 bar.
Attract More Customers
Great packaging can strengthen the customer loyalty to your brand. Custom boxes help you show you care about every aspect of their delivery experience.
If you think about it, getting a package that’s look great makes you feel even more joyful. Because of this, customers will be more inclined to recommend you to others and talk about their unboxing on the internet.
Cost-Effective Marketing
Using custom boxes is like displaying your brand like a billboard. Whenever your packaging is spotted, during sending or inside someone’s house, your brand is being seen.
In addition, having amazing package design can encourage customers to advertise for you online. An easy unboxing video labeled with your brand name can help you reach a fresh audience. It is natural, costs nothing and really works.
Final Thoughts
Besides their packaging role, custom boxes help in making customers feel special. Taking care of these important factors can make a strong difference for your business.
No matter if you need something elegant or sustainable, Gleepackaging provides custom boxes to meet your brand’s requirements. Come up with new and creative strategies and your brand will grow and develop. Next time you ship a product, ask if your packaging is able to captivate your customer. If your current tool isn’t enough, you should upgrade.