In recent years, quite a number of small and medium enterprises (SMEs) in Malaysia have started to adopt the use of digital technologies. The aim is to remain relevant in both local and international markets, and of course, reach more customers. For that to happen, they now operate on technological devices to make their work easier, faster, and more productive.
Why The Need To Use Technology
Using technology is no longer optional for Malaysian SMEs to boost sales. The majority of them adopt this system after the COVID-19 pandemic changed everything about how people shop and work. Moreover, those who use Dk88 Casino have seen the benefits of connecting customers to an app, rather than visiting a physical location.
Here are some of the reasons SMEs are going digital:
- Customers are shopping more often online.
- Online presence gives more visibility to businesses.
- Communication between customers and suppliers becomes easier.
- Use of digital tools reduces mistakes and makes work more stress-free.
What is interesting about this transformation is the fact that local shops now compete with larger brands to get more customers on board and meet their expectations.
Common Tools SMEs Are Using
To meet their budgets and needs, Malaysian entrepreneurs go for digital tools that streamline their processes and improve productivity. Examples of tools they use include:
- e-commerce platforms like shopee, lazada, etc, to list their products and sell online;
- use of instagram, tiktok, and facebook to connect brands with customers;
- use of apps like xero or quickbooks to manage finances without paper records;
- mobile payment tools like boost and other online bank transfers to make payments.
This way, a cafe in Kuala Lumpur could use Instagram for promotion and as well run an online delivery platform to deliver services to customers anywhere without physical visit.
Benefits of Using Digital Tools
The use of digital tools by SMEs in Malaysia has made businesses understand and relate better with their customers. This is made possible by the feedback from online reviews, as it helps them improve their services. These tools also help to increase sales while they stay open online 24/7.
Conclusion
Social media and other digital tools have indeed changed the way Malaysian SMEs run their businesses. Using these devices, small businesses tell their stories well, reach more people, and compete with bigger brands. Scaling well in business now is easier than it used to be.