Knowing more about Steve Will Do It’s net worth has become popular. Fans love his journey from extreme challenge videos to multimillionaire entrepreneur. He has eaten thirty In-N-Out burgers on camera, owns luxury cars, invests in real estate, and partners in big businesses. This shows how social media stars can earn massive fortunes today. His worth is estimated between $5 million and $7 million. Some reports suggest it could be higher, as many of his investments are private. With over 4.7 million YouTube followers and hundreds of millions of views, he earns over $35,000 monthly. His online brand grows stronger each year.
Steve Will Do It Net Worth in 2025
Steve Will Do It’s net worth comes from content creation, sponsorships, merchandise, and his stake in Happy Dad Seltzer. His income changed when he moved to Rumble in 2022 after his YouTube ban. Despite this, his net worth kept rising, showing his business acumen. In 2025, his fortune is still expected to range from $5 million to $7 million. Many believe it could be more, given his expensive cars, rare collectibles, and upscale homes.
Steve Will Do It Net Worth
| Category | Details |
| Estimated Net Worth | $5 million – $7 million |
| Monthly Income | $35,000+ |
| Annual Income | Around $420,000+ |
| Main Income Sources | Content creation, Happy Dad Seltzer, merchandise, brand partnerships |
| Major Assets | Luxury cars, real estate, cryptocurrency, NFTs |
| Business Ownership | Stake in Happy Dad Seltzer & Full Send merch |
How Much Is Steve Will Do It Worth Today?

Although, according to the majority of sources, Steve Will Do It has a net worth of $5-7 million, his financial worth might be even more. He makes more than 35,000 each month in content, business transactions, and sponsorship, and this makes over 420,000 a year. It is estimated that one of the largest revenue streams of his is his association with Happy Dad Seltzer because the brand is worth hundreds of millions, and he has an impressive stake. Top of that, he has a collection of luxury cars worth millions of dollars: Lamborghinis, Ferraris and Rolls-Royces. He is also an expensive householder, as he is the owner of a Florida condo that costs him 2 million dollars in Miami, which gives him stability and security in the long term for his wealth.
Steve Will Do It’s Rise to Fame
SteveWillDoIt, also known as Stephen Deleonardis, is a notorious famous person because of his insane challenge videos, which stunned audiences and made him a viral celebrity with millions of subscribers. Stephen was born on August 26, 1998, in Oviedo, Florida and he was always a lively personality. He had problems at school and even dropped out because he had alcohol/drug problems but he never felt that he would not do something big. His initial videos were uploaded on Instagram in 2017 where he would take any challenge posed by his fans. Steve challenges in wild food and drinking soon became known and in 2019 he transferred to YouTube, where his video first became a viral hit.
His popularity skyrocketed when he became a part of the NELK Boys in 2019. Their cooperation contributed to his rise from a tiny producer to a big Internet celebrity. Their huge following made him land millions of subscribers and Steven was also recognized as giving away costly gifts such as luxury vehicles, watches and huge amounts of money.
How Steve Will Do It Makes Money
Most of Steve Will Do It net worth comes from multiple income sources. He used to earn $100,000 to $150,000 every month from YouTube before his 2022 ban. After the ban, he joined Rumble, where he signed a huge deal worth $400,000 per month to create exclusive videos. His brand partnerships also bring in big income, especially his relationships with gambling platforms like Stake.com. He also earns from merchandise sales with Full Send Clothing and his own clothing line, where limited-edition drops often sell out instantly.
A major part of his wealth comes from Happy Dad Seltzer, the beverage brand he co-owns with the NELK Boys. The brand is now available in many US states and has grown rapidly since 2021. This business move is one of the biggest reasons behind his rising net worth.
Investments and Assets Building His Wealth
The bulk of Steve Will Do It net worth is a combination of various sources of income. Before his 2022 ban, he was making $100,000 to $150,000 each month through YouTube. On the ban, he signed a massively large deal with Rumble where he was paid a massive 400,000 per month to produce exclusive videos. His brand associations are also a source of large revenues, particularly his collaboration with gambling websites such as Stake.com. Another aspect he makes money through is merchandise selling with Full Send Clothing and his own clothing line, where limited-edition drops tend to sell out at a glance.
One of his largest sources of wealth is Happy Dad Seltzer, the drink brand that he owns jointly with the NELK Boys. The brand has since proliferated rapidly since 2021 and is currently available in a variety of states in the US. It is one of the largest business moves that led to an increase in his net worth.
Investment and Assets Growing his Wealth
The collection of assets of SteveWillDoIt demonstrates his financial mind. His personal collection of luxury cars is worth over 2.6 million dollars and has a Rolls-Royce Cullinan, Lamborghini Huracan, Ferrari 455 Spider, Maybach Sprinter, and a rare McLaren worth 1 million dollars. Most of these vehicles are one-of-a-kind and very hard to find, which adds value to them in the future.
Another significant component of his wealth is his real estate. The condo he lives in in Miami is valued at approximately 2 million dollars, and it has luxurious features and the penthouse view. He also possesses property in Los Angeles. Such investments assist in increasing his wealth gradually and minimizing the risk of finances.
He is also an investor in cryptocurrency and NFTs. In 2022, the NELK Boys NFT drop made him a massive amount of money with a sale worth more than 23 million within minutes. His crypto calls in Bitcoin and Ethereum might also have increased significantly.
Problems and Scandals That Impacted his Net Worth.
Although the net worth of Steve Will Do It is impressive, it has not come on a silver platter. One of the greatest challenges was his YouTube ban in 2022. The prohibition occurred when one of his editors displayed a gambling site address by mistake, and this contravened the YouTube regulations. Being deprived of his YouTube channel was emotionally distressing to him, as making videos was more his passion than getting paid. Nevertheless, he soon recovered as he signed with Rumble, which provided him with a huge contract and helped him to rebuild.
He has similarly been accused of influencing people to gamble and several influencers have cast doubt on the morality of such deals. These scandals have no impact on his image but have not halted his financial growth.
Conclusion
The story behind Steve Will Do It net worth is a modern example of how digital creators build wealth through creativity, boldness, and smart business decisions. From a Florida teenager making extreme challenge videos to a multimillionaire entrepreneur, SteveWillDoIt has proved his ability to adapt and grow in an unpredictable industry. His net worth of $5–7 million reflects his success in multiple income streams, including content creation, brand deals, Happy Dad Seltzer, luxury assets, real estate, cryptocurrency, and NFTs. Even after facing major controversies like a YouTube ban, he managed to turn setbacks into new opportunities and build one of the strongest online brands today.
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