Confiance Communications, a well-known communications agency that helps brands grow and build strong images, has taken charge of the PR mandate for Beyond Appliances, one of India’s fastest-growing smart kitchen brands. This partnership will help Beyond Appliances strengthen its name in the Indian market and show how its smart products are changing the way people cook every day.
Beyond Appliances is built on the strong foundation of Mukunda Foods, a leading company in commercial kitchen automation. The brand is bringing modern technology into Indian homes through smart kitchen products. Its popular products include the AI-powered Orion Kitchen Chimney, which has smart controls and even entertainment features, and the Dorado Convertible Hobtop, which can be used both as a hob and a cooktop—offering more convenience and flexibility for users.
In this partnership, Beyond Appliances will have the whole communication and branding strategy carried out by Confiance Communications. The agency will be keen on narrating the brand story in a manner that will be easy, natural, and close to Indian families. The idea is to ensure Beyond Appliances is a brand to be trusted in the fast-expanding smart kitchen market in India. Confiance will use social media campaigns, publicity, and innovative narration to show how the technology of Beyond Appliances is simplifying and smartening the homes of the modern world.
Bushra Ismail, Founder and Chief Strategist of Confiance Communications, shared her excitement about working with Beyond Appliances. She said that Beyond Appliances is a perfect example of how advanced technology can be useful in daily life. Bushra added that this partnership comes at the right time, as many Indian homes are now moving toward smart kitchen products.
Confiance Communications has worked with several well-known brands, including:
- The Quorum Club
- Leo Capital
- Nutrabay
- Turkiye Tourism
- Salad Days
- Transition VC
- Bureau ID
- Hoi
- PlanetSpark
- Khyaal
The agency has also partnered with large companies like:
- TIL Limited
- ProcMart (part of IndiaMART)
- Just Herbs (acquired by Marico)
- 1. This diverse experience makes Confiance Communications a perfect partner for Beyond Appliances’ growth.
- 2. Confiance will design PR campaigns to highlight Beyond Appliances’ innovation, smart design, and easy-to-use technology.
- 3. The agency will also focus on showing how Beyond Appliances makes premium kitchen technology affordable and meaningful for Indian homes.
- 4. Bushra Ismail believes this partnership will help Beyond Appliances stand out as a leader in India’s smart kitchen market.
Beyond Appliances Secures $4 Million Series A Funding
Beyond Appliances, one of India’s fastest-growing smart kitchen brands, has raised $4 million (INR 34.9 crore) in a Series A round led by Fireside Ventures, with participation from Dharana Capital.
The funding will enable the company to expand its manufacturing operations, enhance its R&D capabilities, and launch two new production units within the next year.
Key Highlights:
- Funding: $4 Mn (INR 34.9 Cr) led by Fireside Ventures and Dharana Capital.
- Expansion: Plans to open 2 new manufacturing facilities (currently 4 operational).
- Focus: Strengthen research and development to launch new smart kitchen products.
- Availability: Products sold via D2C website, Amazon, Flipkart, and retail outlets in Bengaluru & Hyderabad.
- Founded: In 2024 by Eshwar K. Vikas and Rakesh Patil.
- Performance: Reports strong repeat purchases and steady monthly revenue growth.
- Top Products: AI-powered Orion Kitchen Chimney and Dorado Convertible Hobtop.
- Customer Reviews: Praised for design, innovation, and convenience in Indian kitchens.
Beyond Appliances continues to strengthen its position in the smart kitchen industry with innovative technology, strong leadership, and steady financial growth.
- Valuation: ₹77.2 crore as of August 2025.
- Funding: $6 million total — $4M (Series A, Aug 2025) and $2M (Seed, Nov 2024).
- Founders: Eshwar K Vikas, Rakesh Patil, and Sudeep Sabat.
- Eshwar K Vikas: Co-founder & CEO, previously co-founded Mukunda Foods.
- Rakesh Patil: Co-founder & CTO, has experience with Tejas aircraft engines.
- Sudeep Sabat: Co-founder, focuses on business growth.
- ARR: ₹50 crore as of August 2025, aiming to double next year.
- Founders’ Shareholding: Valued at ₹38.4 crore (Nov 2024).
With this new investment, Beyond Appliances aims to redefine Indian kitchen experiences, combining smart technology with practical usability for modern households.
Eshwar K. Vikas, Co-Founder and CEO of Beyond Appliances, also shared his thoughts about this partnership. He said that as Beyond Appliances continues to grow its smart kitchen network in India, working with Confiance Communications will help them reach more people. He praised Confiance for its strong understanding of technology-driven brands and its experience with consumer products.
Eshwar also noted that this collaboration will demonstrate the way in which products of Beyond Appliances can provide homeowners with professional-level technologies in the kitchen. According to him, the partnership will assist the brand in reaching the new generation of technologically savvy homeowners in India who would like their kitchens to be intelligent, modern, and efficient.
Beyond Appliances aims at offering a solution to commercial kitchen automation and home cooking. Its products are packed with good performance, contemporary design, and ease of use. The brand does not just concentrate on technology but also on producing appliances that are for the Indian style of cooking. Cooking will be simpler, there will be smart sensors on the products, and each item will have its own customization possibilities, all of which are aimed at maintaining the classic flavor and touch of Indian cuisine.
Confiance Communications is reputed with creative storytelling and result-oriented PR strategies. The agency was established in 2019 by Bushra Ismail, one of the most reputable PR firms in India, and since that time, it has been collaborating with over 90 brands in India and internationally. It assists the companies in enhancing their media coverage and online presence.
The vision of both Beyond Appliances and Confiance Communications is the same and it is to simplify and make technology enjoyable to all. Their teamwork is not only product promotion but also informing people about the ease of daily living with the help of smart solutions in the kitchen.
This alliance will have a significant contribution in the future of Indian kitchens as more Indian households embrace smart technologies. The partnership will allow more individuals to appreciate the power of smart cooking and its functions thanks to the experience of Confiance and the innovation of Beyond Appliances.
This partnership marks a new chapter for Beyond Appliances. With Confiance’s strong media network and storytelling skills, the brand is ready to reach new heights in awareness and customer connection. Together, the two companies aim to build a story that goes beyond selling — it’s about inspiring smarter, simpler, and more enjoyable cooking experiences for Indian families.