In recent years, the ecosystem of service startups in India has been developing at a fast pace. Yes Madam is one of these emerging brands that has developed a solid image by addressing a practical issue in the beauty and wellness industry. This comprehensive company profile describes the origin of the brand, the people behind it, and how it managed to gain impressive financial growth within a short span of time.
The article is devoted to the background of the company, its founders, income, capitalization and financing, investors, rivals and the path of the company in Shark Tank India. All these are expressed using easy words thus ensuring that the readers do not have to struggle to follow what the business is all about.
About the Company
Yes Madam was established in 2016 based on an idea that is not so difficult, but strong. The company was interested in taking professional beauty, salon and spa services to the homes of the customers. Users would get trained professionals to their homes instead of attending busy salons via a mobile application.
Since its inception, the firm was concerned about hygiene, safety and quality of service. This made it gain a lot of trust particularly to the females who wanted comfort and reliability. In the long run the brand was introduced to various cities and achieved a strong customer base.
What the Brand Offers
The business offers doorstep beauty products including skincare, haircare, waxing services, spa and relaxation products. The app allows the customers to select services and be professionally treated at home.
In addition, the company is guided by rigid quality standards. Staff are trained, equipment is cleaned and prices are kept clear. Owing to this strategy, customers are safe and content, hence aiding in the business to expand steadily.
Legal Entity Information
Legally, the business is operating as the Notion Online Solutions Private Limited. It became incorporated on December 12, 2016. The company indicated that its revenues were 3.53 million as of March 31, 2023, according to financial records.
With the help of this legal framework, the company operates and develops long-term strategies of expansion.
Legal Entity Details
| Legal Entity Name | Date of Incorporation |
| Notion Online Solutions Private Limited | December 12, 2016 |
Founder and Ownership Details
The co-founder and the owner is Mayank Arya who significantly contributed to the development of the firm. He has had close to nine years of the corporate experience in the job of Tanker Pacific Management in Singapore before joining the area of entrepreneurship.
This is a professional background that made him gain discipline in operations and leadership. He led along with Aditya Arya and Akanksha Vishnoi a small idea into a scalable force of service business.
Financial Strength and Net Worth
As per reports that were released in February 2024, the estimated net worth of the company is approximately 348 million or near 2900 crore, equivalent to the amount of around 2,900 crore in India. This is a great feat that can only be attained within eight to nine years.
This expansion indicates an increase in the demand of beauty services in the homes and effective implementation by the founding team.
Shareholder Trust and Support
The trust of investors is also a factor in start-up success. Some of the Indian entrepreneurs who caught the eye of the company are: Aman Gupta, Vineeta Singh, Peyush Bansal and Ritesh Agarwal.
The total money that was invested by these investors is 181, 000 of which is about 1.5 crore in Indian currency. They were involved, which made the brand credible and visible in the startup ecosystem.
Funding Details
The company has so far been able to raise 181 thousand dollars as the result of one round of angel investments. The round was held on February 16, 2024. The transaction involved one point two percent equity capital and a royalty amount until the invested capital was recouped.
In this type of funds, the investors believe in the profitability and future growth of the company.
Funding Overview Table
| Date | Amount Raised | Round | Investors |
| Feb 16, 2024 | $181,000 | Angel | Aman Gupta, Vineeta Singh, Peyush Bansal, Ritesh Agarwal |
Revenue Performance Over Time
The revenue growth indicates that the firm has a high market demand. The company has revenue of $3.53 million as of March 31, 2023, which translates to around 28.3 crore or FY 20222023.
Moreover, forecasts reveal that it will grow tremendously. The company plans to achieve a yearly revenue of approximately Rs 100 crore by FY 20242025. This positive trend demonstrates growing reservations and clients confidence.
Turnover Details
During the 23-24 financial year, the company registered a turnover ranging between 40 crore and 43 crore. These numbers are notable in the case of a service-oriented start-up that works in a competitive environment.
In the future, the management intends to have a turnover of 100 crore by the close of FY 20242025 which will be facilitated by growth and increased demand of the services.
Company Valuation
The company has a valuation of Rs 75 crore, which it achieved after featured in Shark Tank India. Investors were provided with 2 percent equity and a royalty agreement in exchange of funding of 1.5 crore.
This valuation represents the high investor confidence in the scalability of the brand and its potential.
Competitive Landscape
Every business that is growing is characterized by competition. Some of the major competitors in this industry are MakeO, Biguine India, and ZapLuk. All brands provide beauty services, however, differentiation is the thing.
The company is unique to the standards of hygiene, professional training and clear prices. Due to these strengths, it has been expanding even when there is competition in the market.
Shark Tank India Appearance
The company featured on Shark Tank India Season 3, which was broadcasted on February 26, 2024. In the presentation, the founders described the app-based concept, the quality of the provided services, and security of the customers.
The concept was based on a real life situation where individuals found out that there was a serious gap in the market due to the poor hygienic standards in home salon services. The sharks could relate well with this story.
Shark Tank Deal Summary
The show saw four sharks investing up to Rs 1.5 crore in the show. The agreement had an equity share and royalty of 2 percent until the investment sum was recovered.
This image gave it national coverage and boosted the status of the brand.
Final Conclusion
On the whole, this corporation is an example of how a real-life issue, addressed with discipline and quality consideration, can result in an explosion of growth. The brand is well placed to succeed on a long-term basis due to the strong leadership, support of the investors and increasing demand.
The beauty and wellness industry in India has a bright future because of the established expansion strategies and the growing confidence among customers.
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